Wednesday, December 1, 2010

One Minute Televison- Kardashian Kard pulled from market

---(AJ/OC)---
THE FAMOUS KARDASHIAN SISTERS ARE OFTEN IN THE MEDIA SPOTLIGHT BECAUSE THEY HELP RAISE AWARNESS FOR ALL SORTS OF ISSUES LIKE CANCER RESEARCH AND BULLYING. BUT RIGHT NOW, THE KARDASHIANS ARE GETTING SOME NEGATIVE COVERAGE.
---(VO)--- (Pictures of the Kardashian sisters at card launch)
FINANCIAL EXPERTS HAVE BEEN SLAMMING THE CARD AND WARNING CONSUMERS NOT TO USE IT BECAUSE OF THE HIGH FEES FOR ACTIVITES SUCH AS WITHDRAWING CASH FROM ATMS, CANCELING THE CARD, AND REPLACING A LOST OR STOLEN CARD.
---(AJ/OC)---
LESS THAN A MONTH AFTER THE LAUNCH OF THE KARDASHIAN KARD, THE KARDASHIANS HAVE PULLED IT FROM THE MARKET. THE KARDASHIAN’S LAWYER HAS BARRED MASTERCARD FROM USING THE NAME KARDASIAN AND ANY IMAGES OF THE KARDASHIAN SISTERS ON ANY OF THEIR PRODUCTS.

Picture Link:
http://www.posh24.com/kim_kardashian/kardashian_sisters_new_playmates

200 Word Online Story- Kardashian Kard pulled from market

The Kardashian sisters are often in the media spotlight because they help raise awareness for all sorts of issues going on in our world today. They help causes such as cancer research, stopping drug abuse, AIDS awareness and bullying.

Now the Kardashians are getting some negative coverage because of their newest and most recent venture, Kardashian Kard. The card is a prepaid debit card with ridiculously high fees and minimum monthly deposits. Financial experts have been slamming the card and warning consumers not to use it.

Less than a month after the launch of the Kardashian Kard, the Kardashians have pulled it from the market. The Kardashian’s lawyer has barred MasterCard from using the name Kardashian and any images of the Kardashian sisters on any of their products.

Should we really be so shocked the spendaholic Kardashian divas would have a card with such high fees? They have a shoe line, a fragrance line and a clothing chain. A debit card seems to fit right into their brand.

250 Word Print Story- Kardashian Kard pulled from market

Kardashian Prepaid Card Pulled From Market

After many financial experts bashing the new Kardashian prepaid MasterCard, it has been pulled from the market. Financial experts criticized the prepaid card for its high fees for getting cash from ATMs, canceling the card and fees for replacing a lost or stolen card. Some experts went as far as to call the card ‘predatory’.
The card, called the Kardashian Kard, offered consumers a choice of two plans: a six-month plan costing $59.95 or a 12-month plan costing $99.95. Both plans also included minimum monthly deposits and a monthly fee.

The card has been pulled from the market with its launch less than a month away. The Kardashian sisters’ lawyer as barged MasterCard from using the name Kardashian and images of the Kardashian sisters on any of their products.

According to financial experts, prepaid debit cards don’t help to build credit history for the three major credit reporting agencies, Equifax, Experian and TransUnion. Experts also say prepaid debt cards are best for parents giving teens allowance and for people while they travel.

Financial expert Clark Howard says “ditch the debit, use the credit!” He explains, “Say for example you buy a knife set that's being advertised on TV. If you pay for it with your debit card and it never arrives in the mail, you have no recourse. Had you paid with your credit card, all you have to do is dispute the charge.”

Always read the fine print before applying for any kind of card, know the penalties and fees, as well as the befits and rewards the card offers.

Final Story Analysis

For my final story analysis I am analyzing an article titled “A Path to Murder: The Story of Maurice Clemmons”. The article was written by the Seattle Times staff this year as part of their coverage on the shooting deaths of four police officers and the 40-hour manhunt for the suspect. The Pulitzer Prize for Breaking News Reporting was awarded to the Seattle Times staff for their coverage of the shooting deaths of the four Lakewood police officers and the apprehension of the suspect.
The article starts with a great lede. I was hooked on the article after reading the first sentence. It is an unusual lead because it is about the suspect’s life history. I think articles without a good lede are almost worthless because readers do not want to read an article that doesn’t seem interesting. Every article should have a good lede, and this article definitely does.
In the beginning of the article, it seems the article is about Joe Lew Clemmons following the American dream until the nut graph is read. In this article, the nut graph is in the fifth paragraph and it identifies what the article is actually about. It is the story of Maurice Clemmons, an Arkansas man who shot and killed four police officers in Lakewood.
This article is flows well and is easily read. It gives facts as well as the perspective of family members. I think this article is written very well and the story is very interesting. It is definitely worthy of an award.

Wednesday, November 3, 2010

Radio Ad- Whole Foods

Whole Foods 100th Store Grand Opening
Contact: Amelia Greeley
Public Relations Director
Phone: 404-914-7116
E-mail: agreeley@wholefoods.com
Start Date: Nov. 1, 2010
End Date: Nov. 10, 2010
PUBLIC SERVICE ANNOUNCEMENT
Whole Foods 100th Store Opening
(Reading Time: 30 seconds)
A new Whole Foods location is opening in Marietta! The new store is located at 1400 Johnson Ferry Road. Doors will open at the new store at 9:00 a.m. on Friday, November 12. Special 100th store grand opening activities will include a Kid’s Zone, hot dogs, hamburgers and other snacks, cooking demonstrations and food sampling throughout the store. A special gift will be given to the first 1,000 customers which includes samples of Whole Food brand foods and a reusable shopping bag.
For more information visit www.wholefoods.com. That’s www.wholefoods.com.

Online Story- Whole Foods

Whole Foods
Specialty Grocer Celebrates the Grand Opening of its 100th Store
Nov. 2, 2010
Whole Foods is Celebrating 100th Opening!

Whole Foods is opening a new Marietta store November 10. This will mark the company’s 32th store in the state and the 100th store in the chain. Doors will open at 9:00 a.m. on Wednesday, November 10 and the store is located at 1400 Johnson Ferry Road.
Special 100th store grand opening activities will include live music, outdoor grilling, chef demonstrations, and food sampling throughout the store. The first 1,000 customers will receive a free gift containing a reusable shopping bag, and a sample of the company’s gourmet coffee.
Customers at the grand opening will be invited to enter into a drawing to win the Whole Foods Pantry. Valued at $1,000, the Pantry is a collection of Whole foods own Whole Foods branded favorites, including spices, stocks, pastas, pancake mixes, gourmet sauces and more to fill the winner’s kitchen pantry.
All Whole Foods stores incorporate unparalleled product selection and expert customer service in an inviting atmosphere. Whole Foods employs well trained professionals who pride themselves on providing the highest level of customer service to shoppers.
The general manager of the new location Mike Gorman has this to say about the 100th store opening: “I am excited to bring Whole Foods inviting atmosphere, new jobs and an excellent store to the community of Marietta.”

Relevant Links
• www.wholefoods.com
• www.organicreciepes.com
• www.livingorganic.org
• www.wholefoods.blogspot.com

About Whole Foods
David and Katie Oberender opened the first Whole Foods store in Tampa, Fla in 1974. The fulfillment of a dream, Whole Foods was founded with one simple goal in mind: to bring friends, family and neighbors high-quality perishable products in a warm and friendly atmosphere with a high level of customer service.

News Release- Whole Foods

WHOLE FOODS TO OPEN ATLANTA STORE NOVEMBER 12
Specialty Grocer Celebrates the Grand Opening of its 100th Store

ATLANTA, Ga (Oct. 29, 2010)— Whole Foods will develop more presence in Georgia by opening a new store in Marietta next month. The new location will be the 32nd store in Georgia and the 100th store in the chain.
The new store is located at 1400 Johnson Ferry Road. Doors will open at the new store at 9:00 a.m. on Friday, November 12. Special 100th store grand opening activities will include a Kid’s Zone, hot dogs, hamburgers and other snacks, cooking demonstrations and food sampling throughout the store. A special gift will be given to the first 1,000 customers which includes samples of Whole Food brand foods and a reusable shopping bag.
Also, customers will be invited to enter a drawing to win The Whole Foods Pantry. The prize is valued at approximately $1,000, and is a collection of Whole Foods own Whole Foods brand favorites like cheeses, spices, meats and pastas. The lucky winner will also receive cooking classes from Neil Sherlock, the Whole Foods head chief.
The new Marietta location is approximately 22,000 square feet of culinary delights, including a bakery that produces 30 freshly baked breads, 12 types of cookies and 8 flavors of pie daily.
The store will also feature a full service meat department which includes seafood, beef, pork and chicken. 22 different types of fish, shellfish and other sea foods will be delivered fresh to the store several times per week. The meat department will also include several ready-to-serve meals and appetizers.
Over 400 varieties of organic items will make up the large organic section. Whole Foods works close with local farmers organic to order organic cheeses, jams, jellies, gourmet sauces and spices. The organic farms Hillside Orchard Farms and Northwest Mountain Growers will be the key farms bringing organic foods to Whole Food customers.
Whole Food’s philosophy incorporates full service, unparalleled product selection and expert customer service, all in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers.
Whole Food’s inviting atmosphere is reminiscent of European markets. Shopping at Whole Foods appeals to all the senses. The bright colors of the fresh produce, the smell of brewing coffee, the soft lighting and the smell of the warm bread helps create the feel of freshness in Whole Foods. The intimate setting and the ability to select and taste fresh and high quality products are all part of the Whole Foods experience.
Whole Foods looks forward to opening its 100th store and its 32nd in Georgia. Whole Foods will bring approximately 90 jobs to the Marietta community. The General Manager of the new Marietta store, Mike Gorman says, “I am excited to bring Whole Foods inviting atmosphere, new jobs and an excellent store to the community of Marietta. Whole Foods has high quality products and a warm and friendly atmosphere which sets us apart from our competitors.”
David and Katie Oberender opened the first Whole Foods store in Tampa, Fla in 1974. The fulfillment of a dream, Whole Foods was founded with one simple goal in mind: to bring friends, family and neighbors high-quality perishable products in a warm and friendly atmosphere with a high level of customer service.
Whole Foods currently has 100 stores in 14 states located throughout the country. Whole Foods has plans to continue expansion and hopes to open new stores in more states in the future.