Wednesday, December 1, 2010

One Minute Televison- Kardashian Kard pulled from market

---(AJ/OC)---
THE FAMOUS KARDASHIAN SISTERS ARE OFTEN IN THE MEDIA SPOTLIGHT BECAUSE THEY HELP RAISE AWARNESS FOR ALL SORTS OF ISSUES LIKE CANCER RESEARCH AND BULLYING. BUT RIGHT NOW, THE KARDASHIANS ARE GETTING SOME NEGATIVE COVERAGE.
---(VO)--- (Pictures of the Kardashian sisters at card launch)
FINANCIAL EXPERTS HAVE BEEN SLAMMING THE CARD AND WARNING CONSUMERS NOT TO USE IT BECAUSE OF THE HIGH FEES FOR ACTIVITES SUCH AS WITHDRAWING CASH FROM ATMS, CANCELING THE CARD, AND REPLACING A LOST OR STOLEN CARD.
---(AJ/OC)---
LESS THAN A MONTH AFTER THE LAUNCH OF THE KARDASHIAN KARD, THE KARDASHIANS HAVE PULLED IT FROM THE MARKET. THE KARDASHIAN’S LAWYER HAS BARRED MASTERCARD FROM USING THE NAME KARDASIAN AND ANY IMAGES OF THE KARDASHIAN SISTERS ON ANY OF THEIR PRODUCTS.

Picture Link:
http://www.posh24.com/kim_kardashian/kardashian_sisters_new_playmates

200 Word Online Story- Kardashian Kard pulled from market

The Kardashian sisters are often in the media spotlight because they help raise awareness for all sorts of issues going on in our world today. They help causes such as cancer research, stopping drug abuse, AIDS awareness and bullying.

Now the Kardashians are getting some negative coverage because of their newest and most recent venture, Kardashian Kard. The card is a prepaid debit card with ridiculously high fees and minimum monthly deposits. Financial experts have been slamming the card and warning consumers not to use it.

Less than a month after the launch of the Kardashian Kard, the Kardashians have pulled it from the market. The Kardashian’s lawyer has barred MasterCard from using the name Kardashian and any images of the Kardashian sisters on any of their products.

Should we really be so shocked the spendaholic Kardashian divas would have a card with such high fees? They have a shoe line, a fragrance line and a clothing chain. A debit card seems to fit right into their brand.

250 Word Print Story- Kardashian Kard pulled from market

Kardashian Prepaid Card Pulled From Market

After many financial experts bashing the new Kardashian prepaid MasterCard, it has been pulled from the market. Financial experts criticized the prepaid card for its high fees for getting cash from ATMs, canceling the card and fees for replacing a lost or stolen card. Some experts went as far as to call the card ‘predatory’.
The card, called the Kardashian Kard, offered consumers a choice of two plans: a six-month plan costing $59.95 or a 12-month plan costing $99.95. Both plans also included minimum monthly deposits and a monthly fee.

The card has been pulled from the market with its launch less than a month away. The Kardashian sisters’ lawyer as barged MasterCard from using the name Kardashian and images of the Kardashian sisters on any of their products.

According to financial experts, prepaid debit cards don’t help to build credit history for the three major credit reporting agencies, Equifax, Experian and TransUnion. Experts also say prepaid debt cards are best for parents giving teens allowance and for people while they travel.

Financial expert Clark Howard says “ditch the debit, use the credit!” He explains, “Say for example you buy a knife set that's being advertised on TV. If you pay for it with your debit card and it never arrives in the mail, you have no recourse. Had you paid with your credit card, all you have to do is dispute the charge.”

Always read the fine print before applying for any kind of card, know the penalties and fees, as well as the befits and rewards the card offers.

Final Story Analysis

For my final story analysis I am analyzing an article titled “A Path to Murder: The Story of Maurice Clemmons”. The article was written by the Seattle Times staff this year as part of their coverage on the shooting deaths of four police officers and the 40-hour manhunt for the suspect. The Pulitzer Prize for Breaking News Reporting was awarded to the Seattle Times staff for their coverage of the shooting deaths of the four Lakewood police officers and the apprehension of the suspect.
The article starts with a great lede. I was hooked on the article after reading the first sentence. It is an unusual lead because it is about the suspect’s life history. I think articles without a good lede are almost worthless because readers do not want to read an article that doesn’t seem interesting. Every article should have a good lede, and this article definitely does.
In the beginning of the article, it seems the article is about Joe Lew Clemmons following the American dream until the nut graph is read. In this article, the nut graph is in the fifth paragraph and it identifies what the article is actually about. It is the story of Maurice Clemmons, an Arkansas man who shot and killed four police officers in Lakewood.
This article is flows well and is easily read. It gives facts as well as the perspective of family members. I think this article is written very well and the story is very interesting. It is definitely worthy of an award.

Wednesday, November 3, 2010

Radio Ad- Whole Foods

Whole Foods 100th Store Grand Opening
Contact: Amelia Greeley
Public Relations Director
Phone: 404-914-7116
E-mail: agreeley@wholefoods.com
Start Date: Nov. 1, 2010
End Date: Nov. 10, 2010
PUBLIC SERVICE ANNOUNCEMENT
Whole Foods 100th Store Opening
(Reading Time: 30 seconds)
A new Whole Foods location is opening in Marietta! The new store is located at 1400 Johnson Ferry Road. Doors will open at the new store at 9:00 a.m. on Friday, November 12. Special 100th store grand opening activities will include a Kid’s Zone, hot dogs, hamburgers and other snacks, cooking demonstrations and food sampling throughout the store. A special gift will be given to the first 1,000 customers which includes samples of Whole Food brand foods and a reusable shopping bag.
For more information visit www.wholefoods.com. That’s www.wholefoods.com.

Online Story- Whole Foods

Whole Foods
Specialty Grocer Celebrates the Grand Opening of its 100th Store
Nov. 2, 2010
Whole Foods is Celebrating 100th Opening!

Whole Foods is opening a new Marietta store November 10. This will mark the company’s 32th store in the state and the 100th store in the chain. Doors will open at 9:00 a.m. on Wednesday, November 10 and the store is located at 1400 Johnson Ferry Road.
Special 100th store grand opening activities will include live music, outdoor grilling, chef demonstrations, and food sampling throughout the store. The first 1,000 customers will receive a free gift containing a reusable shopping bag, and a sample of the company’s gourmet coffee.
Customers at the grand opening will be invited to enter into a drawing to win the Whole Foods Pantry. Valued at $1,000, the Pantry is a collection of Whole foods own Whole Foods branded favorites, including spices, stocks, pastas, pancake mixes, gourmet sauces and more to fill the winner’s kitchen pantry.
All Whole Foods stores incorporate unparalleled product selection and expert customer service in an inviting atmosphere. Whole Foods employs well trained professionals who pride themselves on providing the highest level of customer service to shoppers.
The general manager of the new location Mike Gorman has this to say about the 100th store opening: “I am excited to bring Whole Foods inviting atmosphere, new jobs and an excellent store to the community of Marietta.”

Relevant Links
• www.wholefoods.com
• www.organicreciepes.com
• www.livingorganic.org
• www.wholefoods.blogspot.com

About Whole Foods
David and Katie Oberender opened the first Whole Foods store in Tampa, Fla in 1974. The fulfillment of a dream, Whole Foods was founded with one simple goal in mind: to bring friends, family and neighbors high-quality perishable products in a warm and friendly atmosphere with a high level of customer service.

News Release- Whole Foods

WHOLE FOODS TO OPEN ATLANTA STORE NOVEMBER 12
Specialty Grocer Celebrates the Grand Opening of its 100th Store

ATLANTA, Ga (Oct. 29, 2010)— Whole Foods will develop more presence in Georgia by opening a new store in Marietta next month. The new location will be the 32nd store in Georgia and the 100th store in the chain.
The new store is located at 1400 Johnson Ferry Road. Doors will open at the new store at 9:00 a.m. on Friday, November 12. Special 100th store grand opening activities will include a Kid’s Zone, hot dogs, hamburgers and other snacks, cooking demonstrations and food sampling throughout the store. A special gift will be given to the first 1,000 customers which includes samples of Whole Food brand foods and a reusable shopping bag.
Also, customers will be invited to enter a drawing to win The Whole Foods Pantry. The prize is valued at approximately $1,000, and is a collection of Whole Foods own Whole Foods brand favorites like cheeses, spices, meats and pastas. The lucky winner will also receive cooking classes from Neil Sherlock, the Whole Foods head chief.
The new Marietta location is approximately 22,000 square feet of culinary delights, including a bakery that produces 30 freshly baked breads, 12 types of cookies and 8 flavors of pie daily.
The store will also feature a full service meat department which includes seafood, beef, pork and chicken. 22 different types of fish, shellfish and other sea foods will be delivered fresh to the store several times per week. The meat department will also include several ready-to-serve meals and appetizers.
Over 400 varieties of organic items will make up the large organic section. Whole Foods works close with local farmers organic to order organic cheeses, jams, jellies, gourmet sauces and spices. The organic farms Hillside Orchard Farms and Northwest Mountain Growers will be the key farms bringing organic foods to Whole Food customers.
Whole Food’s philosophy incorporates full service, unparalleled product selection and expert customer service, all in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to shoppers.
Whole Food’s inviting atmosphere is reminiscent of European markets. Shopping at Whole Foods appeals to all the senses. The bright colors of the fresh produce, the smell of brewing coffee, the soft lighting and the smell of the warm bread helps create the feel of freshness in Whole Foods. The intimate setting and the ability to select and taste fresh and high quality products are all part of the Whole Foods experience.
Whole Foods looks forward to opening its 100th store and its 32nd in Georgia. Whole Foods will bring approximately 90 jobs to the Marietta community. The General Manager of the new Marietta store, Mike Gorman says, “I am excited to bring Whole Foods inviting atmosphere, new jobs and an excellent store to the community of Marietta. Whole Foods has high quality products and a warm and friendly atmosphere which sets us apart from our competitors.”
David and Katie Oberender opened the first Whole Foods store in Tampa, Fla in 1974. The fulfillment of a dream, Whole Foods was founded with one simple goal in mind: to bring friends, family and neighbors high-quality perishable products in a warm and friendly atmosphere with a high level of customer service.
Whole Foods currently has 100 stores in 14 states located throughout the country. Whole Foods has plans to continue expansion and hopes to open new stores in more states in the future.

Tuesday, October 12, 2010

Piedmont Hospital News Release

ATLANTA (Sept. 25, 2010) – Peidmont Hospital will be hosting Men’s Health Zone on Saturday, Sept. 25, 2010, from 10 a.m. to 2 p.m. at the Peidmont Hospital Outpatient Center in Atlanta. The purpose of the event is to raise awareness of male health issues by providing free prostate cancer, oral cancer, and heart disease screenings.

“We are putting together Men’s Health Zone to heighten the awareness of preventable health problems and encourage early detection and treatment of disease among men,” said Gregory Hurst, executive vice president and chief operating officer for Peidmont Healthcare.

This event will include free screenings for prostate cancer, college football on HD flat screens, robotic surgical systems, Atlanta Falcons cheerleaders and a BBQ cook-off. It will be fun for the whole family with a Kids’ Zone and spa treatments.
Since its inception in 1905, Piedmont Hospital has helped advance patient care through advanced technology, pioneering research, and the experience of the nationally recognized physicians on staff.

For more information about Men’s Health Zone, visit www.peidmontcancer.org

#

Media Contact: Amelia Greeley, Public Relations Director
Phone: 404-914-7716
E-mail: agreeley@peidmonthospital.org

Wednesday, October 6, 2010

Blog Tips 101 with Morieka Johnson

KENNESAW— Atlanta Journal-Constitution blogger Morieka Johnson visited Kennesaw State University to speak to students about using blogs in journalism. Johnson blogs for the AJC and has a personal blog about pets and pet care. During her speech, Johnson gave many tips for blogging to the Kennesaw State students.

“Write what you know… it’s easier” Johnson says. Writing a blog about a topic you are informed about makes writing easy. You should focus on the topic and start typing. Johnson gives mashable.com as a good example of this. Mashable.com is a technology blog started by Pete Cashmore. Cashmore started his blog because technology is something he is knowledgeable about. Mashable.com is now a Technorati Top 10 blog worldwide.

Another blogging tip according to Johnson is: tell the truth, it can be better than fiction. Johnson says “What is your story? Figure it out and then tell it.” For example a blog about testing Julia Child’s recipes turned into a book and then into the movie “Julie and Julia”.
It takes consistency to build an audience. Johnson says “Post consistently, especially when there’s news.” You have to be committed to your blog and write in it on a usual basis.

To further improve your blog, Johnson says a blogger should “Read other blogs and offer comments.” Bloggers should see what other bloggers are putting in their blogs and offer feedback to them. This will help prove to other bloggers and readers that you are a resource on your topic.

“Show, don’t tell is the best way to make your blog user friendly” Johnson says. “Words don’t have the be the primary tool. Photos and videos count, too. The Sartorialist is a blog about fashion photography. It does a wonderful job of showing the story, not telling it. The photographer takes pictures of people dressed interestingly from around the world for this blog. As the saying goes, “A picture is worth a thousand words.”

Of course grammar is important in a blog as well! Johnson says “Write as if everyone is reading, including your mother, your ex—and your future boss.” Your internet footprint will always follow you. Anyone can look up your blog and read what you are blogging about, and how good your grammar is.
In a blog called “Food and More” on the Atlanta Journal-Constitution, the author, John Kessler, posts links to other blogs he likes and also relate to food. Johnson agrees this is a good tactic. She says, “Post links to other resources. Show that you are plugged into the topic. Note keywords, tags and categories to people can search.”

Take advantage of social networks to promote your work. Use Facebook, Twitter, etc. to let your friends, family and target audience find you. “Remember, you are building a community” Johnson says.

The last piece of advice Johnson gives to bloggers is to check your numbers—is anyone reading? “Use the statistical tools to see who is reading, where they are and why they’re reading.” Johnson says.

Monday, September 27, 2010

Script

---(AMELIA/OC)---
FIRE OFFICALS SAY THE BLAZE THAT DAMAGED THE MUST MINISTIRES BUILDING LAST NIGHT IS NOW UNDER CONTROL.
---(VO)---
MORE THAN 20 FIRE FIGHTERS BATTLED THE FLAMES THAT ERRUPTED IN THE BUILDING LATE LAST NIGHT. CHANNEL 2’S KATIE MOORE ASKED FIRE FIGHTER JOHN GOULD HOW THE BLAZE MAY HAVE STARTED.
---(SOT)---
TRT: :32
OC: … TOO EARLY TO TELL”.
---(AMELIA/OC)---
MUST MINISTIES HAS SET UP A FUND TO COLLECT DONATIONS TO HELP REBUILD AND CONTIUE TO FEED AND CLOTHE THE HOMELSS. MUST MINITRIES IS A NON PROFIT COMPLETLY FUNDED BY DONATIONS FROM THE COMMUNITY. TO DONATE TO THIS FUND GO TO ANY BANK OF AMERICA LOCATION.

Thursday, September 23, 2010

Basic News Story

This week is formal recruitment for Greek life at Kennesaw State University. There are signs around campus saying “Go Greek!”and all of the sidewalks are decorated with Greek letters. The campus is a hive of activity with the fraternities practicing their recruitment speeches and the sororities busy planning recruitment events.

All the activity around campus during formal recruitment week sparks interest in many Kennesaw State students about the Greek life at the university. What is Greek life all about? Are the negative stigmas sometimes portrayed by the media true?
There are six fraternities and four sororities at Kennesaw State. The fraternities at Kennesaw State include Delta Chi, Kappa Sigma, Delta Tau Delta, Theta Chi, Pi Kappa Alpha, Pi Kappa Phi, and Theta Chi. The sororities present on campus are Phi Mu, Delta Phi Epsilon, Gamma Phi Beta, and Alpha Omicron Pi. Greek life has been active on the campus since 2000 and membership of the Greek organizations continues to increase every year.

A big part of Greek life at Kennesaw State is philanthropy. The fraternity Delta Tau Delta hosts a philanthropy event every year called “Greeks Go Bald”. They raise money for children with cancer. Kappa Sigma participates in Adopt-a-mile and helps pick up trash around Chastain Road. Phi Mu holds a philanthropy even called “Big Man on Campus” which is a talent show to generate contributions to Atlanta area children’s hospitals.

Greek life is sometimes portrayed negatively by the media with stories of hazing and emotional abuse. Kennesaw State has a strict zero tolerance policy on hazing. When Delta Tau Delta member Josh Walling was asked about hazing he responded “We do not haze any of our members. If there ever was a instance of hazing, there would be consequences.”

For more information on formal recruitment at Kennesaw State, contact the Office of Fraternity and Sorority Life at 678-797-2838.

Wednesday, September 1, 2010

Interview

It is that time of year again! This week is formal recruitment for the Greek life here at KSU. There are signs around campus saying “Go Greek!” and all of the sidewalks are decorated with Greek letters. Campus is full of activity with the fraternities practicing their recruitment speeches and the sororities busy planning recruitment events.

Seeing this activity around campus sparked my interest in Greek life at KSU. What is it all about? Are the negative stigmas like hazing and bullying true? To answer my questions I interviewed Josh Walling, a Delta Tau Delta brother at KSU. His comments and perspectives may help satisfy the curiosity that sparks in many KSU students around this time of year.

Amelia’s Blog: When did you join your fraternity and why?
Josh Walling: Spring 2009. At first, I rushed because of the free t-shirt and free food. I wasn’t sure if I was going to become Greek or not. When I met the Delta Tau Delta brothers, I decided to join their fraternity.

AB: What do you like best about Greek life, and why?
JW: I like the friends, brotherhood and the unity.

AB: What activities does Delta Tau Delta do?
JW: We do community service projects like Adopt-a-Mile. We get together and pick up trash near Chastain Road. We also have a philanthropy event called “Greeks Go Bald” to raise money for kids with cancer. We have raised $30,000 so far.

AB: Does it help you succeed academically?
JW: Yes. We have a strong academic policy. We hold each other accountable. Every week we have study sessions, some of us have classes together and our academic advisor helps keep us on track.

AB: How will being a member of Greek organization help you after college?
JW: I think the networking will help. We have a lot of alumni in many different industries. Every year we have a camp that teaches us job interview skills, professionalism, and how to write resumes.

AB: Sometimes Greek life is betrayed negatively in the media with stories of hazing, etc. Is there hazing at KSU? Is it allowed?
JW: We have a zero tolerance policy towards hazing. If any brother hazed another member, they would be expelled from our chapter.

AB: What would you say to someone interested in Greek life at KSU?
JW: There is heart and substance to being a member fraternity or sorority. There is more to it than what the media portrays. We do get together and have fun, but we also do things like raising $30,000 for kids with cancer. We like to help the community.

For more information about joining a Greek organization, visit the Kennesaw State Greek life website at ksugreeks .com or contact the Office of Fraternity and Sorority Life at (678) 797-2838.